How to Generate LinkedIn Post Ideas to Never Run Out of Content

Struggling to keep your LinkedIn profile active while running a business?

Discover a smarter way to turn your expertise into consistent, trust-building content without the daily headache of writer's block.

In this Your Intern article, we cover:

• Start with the purpose of your LinkedIn post ideas

• LinkedIn post ideas come from building trust with your audience

• How an accountant might generate LinkedIn post ideas

• Can AI help you generate LinkedIn post ideas?

• How Your Intern can be the AI agent to generate your LinkedIn ideas and posts

Start with the purpose of your LinkedIn post ideas

Before you type a single word or schedule a post, you need to pause and ask yourself a fundamental question: Why are you doing this?

Why do you want to write LinkedIn posts in the first place?

It is easy to get caught up in the vanity metrics of likes and comments, but for a small business owner, the goal must be tied to tangible outcomes.

How does posting actually benefit your business or brand? Are you trying to attract new customers who need your specific services, or are you trying to showcase your growth to potential investors?

The content required for these two goals is vastly different.

Once you know who you are talking to, you must determine what you have to say that they actually want to listen to. This is where many professionals get stuck.

They assume they need to be "thought leaders" in a generic sense. In reality, your strength lies in your specific specialism or perhaps your willingness to be honest and personal about the journey of entrepreneurship.

LinkedIn is an engine for building trust and making connections. Therefore, your ideas should be authentic to your business, not ripped from a generic "Top 10 Viral Hooks" list you found online.

If your goal is to be seen as a reliable expert, your content must reflect that reliability. Start by thinking deeply about how you would build trust with a customer in a face-to-face meeting.

What questions do they ask? What reassurances do they need?

That is where your best LinkedIn content begins.

LinkedIn post ideas come from building trust with your audience

That's right. The ideas come from trust, not the other way around.

Your audience won't learn to trust you if you don't give them reasons to, and you can't give them reasons if you don't understand what they value. You have to start with understanding the sources of that trust.

Think of it as a reverse-engineering process.

Identify the roots of your professional credibility. Why do your current clients stick with you? Is it your speed? Your attention to detail? Your empathy during a crisis?

Once you identify these sources, use those broad topic areas as themes from which to build outwards. You need to get more and more specific and granular with every step.

For example, if a source of trust is "transparency in pricing," that is your theme. From there, you branch out into specific endpoints. One endpoint might be "hidden fees in the industry," another might be "how to budget for our services."

Each of these endpoints becomes a core content item.

Once you have the item, you figure out the specific angles from which you can approach it. Those angles turn into the actual posts.

You could tell a story about a time you saved a client money by being honest (a narrative angle), or you could create a checklist of red flags to look for in competitor contracts (an educational angle).

By grounding your ideation process in the elements that actually build trust, you ensure that you never run out of things to say, and more importantly, that every thing you say reinforces your reputation.

How an accountant might generate LinkedIn post ideas

Let’s look at a practical example to see how this drilling-down method works in the real world.

Consider an accountant. An accountant, like other small professional services firms, is someone people go to because they trust their expertise implicitly. Clients aren't looking for entertainment; they want to know their accountant is knowledgeable, accurate, and friendly enough to speak with comfortably.

Above all, they want to know the accountant has seen it all before. They want reassurance. So, the strategy is simple: tell them about past events and experiences that prove you can handle their problems.

But which experiences?

Well, people often go to accountants because the end of the year is fast approaching and they need help in a rush. Or, perhaps they are terrified because they don't know what they can or can't deduct.

Let's get specific.

Imagine a client who is a new parent, self-employed, and completely overwhelmed. They don't know what tax credits they can claim, and they have significantly less time than they used to because of the baby.

Now we have a concrete content item: A new parent struggling to file their taxes on time in a tax-efficient way.

From here, the angles appear naturally.

One angle might be a story about a young parent you remember helping through this exact struggle and the relief they felt when you sorted it out. Another angle could be personal: maybe you were that young parent once, and you found it so stressful that it motivated you to specialize in helping self-employed families.

These are all valid angles on the same item. It is all about drilling down into the specific pain points of your clients.

Can AI help you generate LinkedIn post ideas?

Absolutely, AI can be a powerful ally in this process, but there is a major caveat: don't just do whatever it says blindly.

While AI technology has advanced rapidly, it still lacks the nuance of human experience. Even if you upload tonnes of context, it won't know every intimate detail about your life, your specific client interactions, or your unique tone of voice.

You should always bring a bit of yourself into anything you ask AI to do.

Think of AI not as a replacement author, but as a sounding board. You can use it to bounce ideas around, asking it for five different versions of a headline or three different angles to play with for a specific topic. It excels at volume and structure.

However, you must be careful with regular, generic AI interfaces.

Normal AI just answers what you tell it to. It doesn't analyze, measure, or review over time to improve its output based on your specific results. It simply generates answers to your prompts, and frankly, they aren't always great ideas. They can often be generic or repetitive.

Warning: AI can sound incredibly confident even when it is completely wrong.

This is the "hallucination" problem. As a professional, you should always think critically about anything you publish under your own name, especially on LinkedIn where your reputation is your currency.

If an AI suggests a tax tip that is slightly outdated, and you post it, the damage to your credibility is on you, not the software. Use the tool, but maintain your editorial oversight.

How Your Intern can be the AI agent to generate your LinkedIn ideas and posts

If you want the benefits of AI without the generic pitfalls, Your Intern offers a tailored solution. Your Intern is automated social media marketing designed specifically for LinkedIn, bridging the gap between automation and authenticity.

Acting as a specialized AI agent, Your Intern takes the burden of consistency off your shoulders.

We send you new posts every Monday, Wednesday, and Friday, delivered directly to your inbox. This means you have a fully drafted post ready to go, which you can publish to LinkedIn with just two clicks.

The email format puts you in control. You can - and should - edit the text before you post it to make sure it's in your voice, and to add those personal details that only you know.

The critical difference with Your Intern is intelligence.

Unlike a standard chatbot that resets with every conversation, Your Intern tracks your posts on LinkedIn to see what's working and what's not. It learns from your engagement data. This feedback loop makes Your Intern's AI model a "smart" AI that can respond to challenges and get better and better at predicting what your audience wants to see.

To get the most out of it, make sure to give it as much context about your business as you can during the onboarding process.

The more it knows about your services and values, the sharper the output. Then, you can simply sit back and let it do the heavy lifting in the background, emailing you high-quality drafts three times a week so you can focus on running your business.

If you want to give Your Intern a try at only $12 a month, you can sign up here.