Pro Tips

HVAC Social Media: What Should HVAC Firms Post or Not Post?

Nov 29, 2025

Struggling to fix AC units all day and write Facebook posts all night?

Here is the practical guide to keeping your HVAC business visible online without burning out.

In this Your Intern article, we'll cover:

Why do HVAC companies post to social media anyway?
Do HVAC firms need to go viral or hire a huge team?
What kind of social media posts should an HVAC company focus on?
Why social media follows the Pareto Principle
Your Intern is a social media AI agent keeping your socials full and professional

Why do HVAC companies post to social media anyway?

It is a valid question. After all, when a homeowner's furnace dies in the middle of a blizzard, they aren't checking Instagram to see who has the best grid aesthetic. They are frantically Googling for emergency repairs.

So, why bother with social media at all?

The answer isn't about immediate sales; it is about proof of life.

An active social media presence serves as a digital heartbeat for your company.

When a potential customer lands on your Facebook or LinkedIn page and sees a post from two days ago, it signals that you are open for business, active, and ready to take calls. It shows you are organized enough to manage your operations effectively.

Conversely, a "dead" page where the last update was in 2019 suggests a company that might be disorganized, understaffed, or even out of business.

Beyond basic visibility, social media is a powerful tool for building trust before you ever step foot in a customer's home.

HVAC work is intimate; you are entering people's private spaces. By posting content that features your team smiling, wearing clean uniforms, and working professionally you are building a personal relationship. You are showing the community that these are safe, friendly experts they can trust around their families.

Finally, it can actually be good for your own team culture.

Posting photos of company BBQs, employee anniversaries, or even funny moments on the job site shows that you are real people. It humanizes the brand and can be a surprisingly effective recruitment tool for finding new technicians.

Do HVAC firms need to go viral or hire a huge team?

Let’s be crystal clear: absolutely not.

You do not need to hire a Gen Z intern to make you dance on TikTok, nor do you need a production crew filming cinematic documentaries about duct cleaning.

The reality of the HVAC industry is grounded in utility and reliability. No homeowner is going to choose your firm to replace their heat pump simply because your "social media game is fire."

They choose you based on reputation, availability, and price. Your social media presence is there to support those factors, not overshadow them.

However, the reverse is true.

A customer might actively choose a competitor over you if your digital presence is non-existent.

Imagine a customer is deciding between two quotes that are roughly the same price. They look up Company A and see a Facebook page full of recent activity, tips on changing filters, and photos of happy customers.

They look up Company B (your company) and see a page that hasn't been touched in 18 months. Who looks more reliable? Who looks like they have their act together?

The goal isn't to wow them with entertainment. The goal is to meet the basic expectations of a modern consumer.

In 2024, customers expect functional businesses to have an online footprint. You just need to clear that bar. You aren't trying to become an influencer; you are trying to look like the most solid, trustworthy option in your local area.

Consistency beats virality every single time in the service industry.

What kind of social media posts should an HVAC company focus on?

If you aren't trying to go viral, what should you actually post?

The answer is simple: showcase your expertise and your happy customers.

Since HVAC is a tangible, physical trade, you should spend your limited creative energy on video. Video is the ultimate trust builder because it is harder to fake than text.

Focus on capturing simple, authentic moments.

Did Mrs. Johnson rave about how quickly you fixed her AC during the heatwave? Ask if you can record a 15-second video of her saying that. Did you find a terrifyingly dirty filter or a cracked heat exchanger? Film it and explain to the camera why it’s a problem and how you fixed it.

These "educational" clips position you as the expert who solves problems.

"Meet the Team" posts are also gold.

Introduce your lead technician, show the office staff who answers the phones, or do a "van tour" showing how organized your trucks are. These posts reduce anxiety for homeowners by showing them exactly who will be knocking on their door.

The best part is that the production barrier is zero.

You already have a high-quality camera in your pocket. You don't need fancy editing software like Adobe Premiere. Just shoot on your phone. If you need to trim clips or add captions, use a free, user-friendly app like "Edits by Meta" (an excellent alternative to CapCut).

Keep it raw, keep it real, and keep it focused on the work you do every day.

Why social media follows the Pareto Principle

We know what you're thinking: "I barely have time to eat lunch, let alone film videos."

This is where strategy saves your sanity.

Effective social media marketing relies on the Pareto Principle, or the 80/20 rule. In this context, 20% of your content - the videos of happy customers and technical explanations - will generate the majority of your trust and engagement. That is the high-value stuff that requires your personal touch.

But here is the catch: you can't just post that 20%.

Social media algorithms on platforms like Facebook and LinkedIn are ruthless.

If you post a great video once a month but go silent for the other 29 days, the algorithm assumes your account is inactive. It will bury your content, meaning nobody will see that great video you worked so hard on.

To earn the right to be seen, you need volume. You need a steady heartbeat of activity.

This leaves you with the remaining 80%.

This is your "maintenance" content. Regular, text-based posts that offer tips, industry news, or seasonal reminders. These are "zero-click" posts, meaning they provide value right in the feed without forcing users to leave the app (which the platforms love).

This creates a dilemma.

You need the volume to please the algorithm, but you don't have the time to write daily posts about thermostat settings. This is exactly why tools like Your Intern were created: to solve the volume problem so you can focus on the value problem.

Your Intern is a social media AI agent keeping your socials full and professional

If you want to maintain that critical 80% volume without hiring a marketing manager, Your Intern is the solution.

Your Intern is an automated social media tool acting as a specialized AI agent for your business.

It is designed specifically to keep your professional feeds like LinkedIn and Facebook active and engaging, so you don't have to stare at a blank screen every morning wondering what to write.

Unlike generic AI tools where you have to constantly prompt them, Your Intern is proactive. It generates post ideas based on your specific services and industry context. It drafts the content and delivers it directly to your email inbox three times a week.

This email delivery is key. It puts you in the driver's seat. You receive a fully written draft, which you can quickly review, tweak to sound more like you, and then click to load it into to your social platforms. It removes the friction of "creation" while leaving you with total editorial control.

Crucially, Your Intern isn't just a static text generator. It learns.

By tracking the performance of your posts over time, the AI understands what resonates with your audience and what falls flat.

It gets smarter and more tailored to your HVAC business the longer you use it.

For a low monthly cost, Your Intern ensures your firm meets that "active and organized" baseline, satisfying the algorithms and freeing you up to film those high-impact videos when you're out on the job.