What Are The Best Dental Posts for Social Media?

Struggling to fill your appointment book while also trying to figure out what to post on Facebook?

Here is your practical guide to building trust online without losing focus on your patients.

In this Your Intern article, we cover:

• Why does a dentist's office need to post on social media?

• Why trust is everything for a dental office on social media

• Top 7 types of dental posts for social media

• How to pair text with video for dental posts on social media

• Your Intern optimizes your dental posts on social media over time

Why does a dentist's office need to post on social media?

Let’s be honest right from the start: technically, you don’t have to post on social media.

You can run a dental practice purely on word-of-mouth and traditional local advertising.

However, choosing to ignore social media in 2025 is actively choosing to make your business invisible to a massive segment of your local community.

The primary reason to post isn't to become a viral sensation or an influencer; it is simply to prove you are alive. When a potential patient searches for a new dentist in their area, they are looking for reassurance.

If they land on your Facebook page and the last post was a holiday greeting from December 2018, it raises subconscious red flags. It suggests a practice that is stagnant, disorganized, or perhaps even out of business.

Your competitors are almost certainly posting.

When a prospective patient compares two local clinics - one with a vibrant, active feed showing smiling staff and modern equipment, and one that is a digital ghost town - the active clinic wins the perception battle every time. An active social feed signals that your practice is modern, organized, and attentive.

It shows you have your house in order.

If you can't manage a simple Facebook page, a nervous patient might wonder if you can manage their complex root canal. Posting regularly is the digital equivalent of keeping your waiting room clean and well-lit.

Why trust is everything for a dental office on social media

Dentistry is an intimate and often anxiety-inducing service.

Unlike buying a pair of shoes, choosing a dentist requires a prospective patient to overcome a significant barrier of fear and vulnerability.

Therefore, the single most important metric for your social media strategy isn't "likes" or "shares", it is trust.

Every piece of content you produce should be filtered through one question: "Does this make us look safe, competent, and friendly?"

Just by maintaining an active presence, you are already building a baseline of reliability. But you can go much further by being intentional with your content choices.

Short-form video is a powerful tool here.

A thirty-second clip of your hygienist laughing or your receptionist greeting the camera humanizes the clinical environment. It strips away the scary "white coat" stigma and shows the real people behind the masks.

Alongside the human element, you need to prove your competence. Informative posts that debunk myths about cavities or explain why flossing actually matters demonstrate your expertise without being condescending.

Don't be shy about your achievements.

If your clinic won a local business award or a dentist completed a new certification, post it. These act as third-party validation of your skills.

If everything you do is done with the idea of trust in mind your content will naturally attract the right kind of patients who value quality care over the lowest price.

Top 7 types of dental posts for social media

If you are staring at a blank screen wondering what to actually post, stop overthinking it. The best content is often the simplest.

Here are seven high-impact post ideas that consistently perform well for dental practices:

Dental posts for social media #1: Meet the Team:

Introduce your staff one by one. Share a fun fact about them that isn't work-related (e.g., "Sarah loves hiking"). Patients feel more comfortable when they "know" the person cleaning their teeth before they arrive.

Dental posts for social media #2: Patient Transformations

With permission, share before-and-after photos of cosmetic work or orthodontics. Visual proof of your results is the ultimate marketing asset.

Dental posts for social media #3: "How It Works" Videos

Demystify the scary tools. Show a quick video of your CEREC machine milling a crown or explain how your digital x-ray works. Transparency reduces fear.

Dental posts for social media #4: Explaining Common Procedures

Walk through a standard check-up or a filling procedure. Knowing exactly what to expect helps anxious patients feel in control.

Dental posts for social media #5: Answering FAQs

Take the questions you hear in the chair every day like "Does whitening hurt?" or "Which electric toothbrush is best?" and answer them in a post.

Dental posts for social media #6: Community Involvement

Did your team sponsor a little league team or run a charity 5k? Show it off. It proves you are invested in the local community, not just extracting money from it.

Dental posts for social media #7: Celebrating Wins

Whether it's a "Best of the City" award or an employee's 5-year work anniversary, celebrating milestones builds a positive brand image.

How to pair text with video for dental posts on social media

Now that you have ideas, you need a strategy to execute them without burnout.

Successful social media marketing for dentists follows the Pareto Principle, or the 80/20 rule.

The "20%" represents your high-effort content.

These are the videos mentioned above: the team introductions, the equipment demos, or the patient testimonials. This content requires your face, your voice, and your specific office environment. You cannot outsource this because the value lies in its authenticity. You should aim to produce this kind of rich media once or twice a week.

However, social media algorithms punish silence. If you only post your high-effort video once a week, the platform will deem your account inactive and bury your content. You need a steady volume of activity to earn visibility. This is where the "80%" comes in.

The 80% is your "maintenance" content: text-based posts on LinkedIn and Facebook that educate, inform, and keep your feed alive.

These might be oral health tips, reminders to book appointments, or industry news. The problem is that writing these captions daily is a massive time sink for a busy dentist or office manager.

This is exactly why Your Intern exists.

It handles the 80% volume for you.

By automating the written, text-heavy posts, Your Intern ensures your profile remains active and professional every single day, freeing you up to focus on filming that one great video clip when you have a spare moment between patients.

Your Intern optimizes your dental posts on social media over time

Your Intern isn't just a generic text generator.

Your Intern is an AI agent designed to act as your dedicated social media copywriter.

Its goal is to make your practice look professional and active with minimal effort on your part.

Most automated tools just blast out generic content and hope for the best. Your Intern works differently. It generates drafts based on your specific services and tone, and then emails them to you three times a week.

This "human-in-the-loop" approach is critical for medical professionals. It gives you the chance to review the post for accuracy and tweak the voice to sound like you.

You simply copy, paste, and post. Or click the 'Post to Linkedin' button in the email.

The real magic happens over time.

As you use the service, Your Intern’s AI analyzes the performance of your posts. It learns which topics your patients engage with and which ones fall flat, constantly refining its future suggestions to improve your reach.

It removes the mental load of "what should I write today?" while keeping you in full control.

For just $12 a month - less than the cost of a box of floss - you can turn your Facebook and LinkedIn pages into reliable assets that build trust and attract new patients, all without sacrificing your clinical time.

Sign up for Your Intern today to automate your practice's growth.